German retailers are refocusing their brands and many are becoming designers creative brand, thus revealing his true self ...
The German retail sector takes time and increasing attention to its strengths. Made primarily focus on brands and brand communication in a particular focus on offering a wide variety and traditional classic values, aware of the origin of the client, their identity and the logical destination of its evolution. It is increasingly common for retailers to partner with management consultants, agencies and specialists in store design to provide guidelines simple and clearly structured their profile (brand), to fix in the minds of consumers and achieve a brighter store design.
development concepts for the store brand in St. Wendel Globus and Edeka Minden are two perfect examples of that evolution. These initiatives create a self-service area of \u200b\u200bapproximately 7800m2 in establishing Globus Freilassing and developed the E-Center Edeka Bernau (near Berlin) we could implement in collaboration with the store EDEKA Minden store. In both projects, which develop in close collaboration with subcontractors, the client had a clear and precise. So when we got to work our work was already in an advanced stage and were able to finish it successfully. So when you show yourself as you are, it is important to know what really haunting ...
This new position also has implications for cooperation between industry and retail. In the future, autonomous solutions for stores whose design has not been adapted to the retailer will be increasingly less successful. In fact, we must adjust the design of fixed displays and presentations of product and brand like the new design concept of the retail brand. Globus and Procter & Gamble have done a superb implementation of the above, having already traveled this evolutionary process. Thanks to the experience of Jos de Vries The Retail Company find it easier to achieve this complex symbiosis that undertakes projects for trade and industry. Ferrero Rocher, the world-famous confectionery manufacturer, is making use of that experience to develop new solutions adapted to the retail exposure.
www.josdevries.eu
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