Wednesday, December 2, 2009

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Mac users boycott Microsoft advertising campaign

Bill Gates's company had reached an agreement with a famous department store, Saks, for it showed a screen with a page of Twitter messages about your opinion of Internet users of Microsoft's holiday promotions. The messages constantly updated, had to carry the label '# holidaywindows'.

The problem has been that Mac fans have decided to participate in the promotion and filling the display of messages of support to the Big Apple. "I am very happy with Mac, I never switch to a PC for the money!" Said a user in one of the recent 'Tweets'. 'Hello, yes, I'd like a Mac for Christmas', highlights another in 'Twitter / holidaywindows', also open to the public on the web.

history of boycotts between the two companies goes back several years and the network is common to find support forums for both companies with periodic proposals to rival attacks. One of the most popular was the call for boycott of iTunes for their lack of compatibility with other computers.

However, the most notorious confrontation has taken place through advertising campaigns and, this time, users have been cut off. So, Apple has used sometimes to ridicule through metaphor to its competitor, such as in advertisements for the series 'Broken Promises'. In the scenes of this campaign, the character representing Microsoft back in time and reminds us that Microsoft has always promised to fix the errors in their versions of Windows 98 to XP and then the same as with XP to Vista or Windows Vista 7.

Wednesday, October 21, 2009

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Ahold increased its turnover by 4.3% in the third quarter

Dutch group Ahold has achieved a turnover of 6,040 million euros in the third quarter, representing an increase of 4.3% over the same period in 2008. Thus, in the annual aggregate for the first nine months of the year, sales of the company's total distribution of EUR 21.124 million, up 10.8% over the same period last year.

Dutch multinational has indicated that between July and September recorded increases in volumes in all markets where it is present, though, acknowledged that sales have been negatively affected by deflation and the decline of consumption, which has compensated by different promotional activities, especially in the U.S..

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Bimbo Group reaffirms its commitment to the environment. Kraft


Executives Hino and Grupo Bimbo, signed a cooperation agreement between Grupo Bimbo and Hino Motors Sales Mexico, to promote the use of hybrid engine technology for the 300 series.

This seeks to promote the use of hybrid vehicles engaged in commercial trucking technologies that help the care and preservation of the environment. This event will present the results of the pilot developed during a year with two hybrid drives.

Hino Hybrid trucks operate with an electric motor and diesel fuel that enables a saving in fuel consumption of 25% and therefore reduce emissions by 50%, higher than what established by regulation in force in Mexico.

commercial vehicles and trucks Hino offers Grupo Bimbo will be approved and certified by the existing rules of Protection Agency (EPA for its acronym in English) that apply in the Free Trade Agreement of America North.

The event was attended by directors of both companies, as well as representatives of the government of Mexico State and Federal District, achieving this together key players in creating policies to encourage the use of clean technologies.

For his part, Mr. Yoshio Shirai, President, Board Member and Executive Director of Hino Motors, said Mexico through Grupo Bimbo, is the first country in North, Central and South America to test the technologies of our trucks. Similarly, talked about Technology emphasizing these trucks Hino truck hybrid that is known not only for its efficiency in fuel economy, but also for their extraordinary clean emissions system.

graced the Japanese Ambassador to Mexico, HE Mr. Masaaki Ono, where he served as witness of honor with the President and Director General of Mexico Sales Hino, Hiroshi Hara, this agreement brings to the Mexican bakery company with the Japanese automaker, in a strategic alliance that will reduce harmful emissions the environment.

Eng Leonel Carrasco, Director of Grupo Bimbo vehicles, noted that priority for the Group is the enormous responsibility for the care and preservation of the environment. and Grupo Bimbo is still adding stock to its Program Committed to the Environment, which contains five lines of action on energy saving, emission reduction, water conservation, integrated waste management and corporate social responsibility .

Through implementing the use of new technologies that contribute to energy savings and reduction of pollutant emissions,

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Argentina in labor disputes

Argentina subsidiary of U.S. food maker Kraft said the "intransigence" of workers who are in conflict since last July has "impeded progress" in resolving of the dispute.

In a paid advertisement published by local press, the company said it is demonstrating "their commitment to dialogue and flexibility" to resolve the conflict and said it will continue to perform all its activities "total respect" the laws of Argentina.

workers the company announced Saturday a new plan to fight for next week considering that they are 'locked' the negotiations.

The new action plan includes cuts in the road along the ground that the company is on the outskirts of Buenos Aires and demonstrations to the Plaza de Mayo, the Ministry of Labor and the courts.

While workers of the plant that the firm has in the locality of Pacheco reported having been denied entry since the dismissal of nearly two months ago about 160 employees, Kraft said otherwise and urged them to return to their duties.

workers this week rejected a proposal for Kraft to reinstate 20 employees who were dismissed, an initiative that adds to other the company made a week ago and which he pledged to reinstate the dismissed 30 others.

Kraft personnel was supported by Hugo Moyano, leader of the General Labour Confederation (CGT), the country's largest labor union, which pledged to implement "litigation" and to contact the U.S. Embassy together to help solve the dispute.

Conflict in Argentina's Kraft Foods, which employs about 2,700 workers, began last July due to higher wage claims and hygiene measures for pandemic influenza A.

Pacheco plant was occupied by the workers in mid-August, when the firm laid off 160 employees, 86 of which demand their reinstatement.

After a violent eviction in a few days ago, the factory resumed activity last week amid many protests and blockades in the Pan American highway near the plant, and on the streets of Buenos Aires.

Following the riots, the company suspended 36 other workers.

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Coca Cola in the market-based beverages Coffee

Italian coffee brand Illy has partnered with Coca-Cola to create a line of beverage, to enjoy the coffee: Illy Issimo call.

released three varieties, each served in an elegant Tin:


Coffee: black, character and actual body, chilled with the Italian coffee experience.

Cappuccino: intense uplifting aromas of illy espresso, blended with milk and exotic flavors of dark velvety cocoa.

Latte Macchiato: energizing, good coffee Illy espresso that provides a fresh experience, nice spiral, with milky notes. internacional_5a.gif

Issimo is an extraordinary Illy 100% Arabica coffee blend

illycaffe SpA controls ten companies in the world dedicated to the distribution in international markets.

illycaffe The group markets a unique blend for Horeca (hotels, restaurants, bars), for consumption at home and office. To this day sold in 140 countries, 5 continents and drink in over 50 thousand locations. In 2006, overseas sales exceeded 54% of the total.

Today, more than a year that Coca-Cola and the Italian illycaffe create ILKO Coffee International, will ship in gourmet shops and cafes in Guadalajara and Monterrey in Mexico, and then go progressively expand in the rest of country.

Illy Issimo enter into that market, which is valued worldwide at 17.000 million dollars (md), with three presentations: Caffè, Cappuccino and Latte Macchiato, which are already in the U.S., Japan and Austria.

The multinational said that their interest is that this segment is one of the fastest growing in the world, with an annual average of 10.1% as coffee consumption represents 10.4% of the market soft drinks.

While the Mexican market also has great potential as more people seek to consume coffee away from home, so much so that in the last three years this category has grown steadily at double digit rates.

According to company information Nestlé, Mexico is the world leader in instant coffee consumption, and consumed about 12 billion cups, ahead of countries like Japan, Russia, Great Britain France and the Philippines.

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With Reason ... Cerveza Zulia

100 years ago discovered the properties Kikunae Ikeda flavors of glutamate, a nonessential amino acid traditionally used to improve the taste of many fermented foods or mature, such as tomatoes or cheese. New research now shows that there is a receiver in the language that is activated only by glutamate.


"While others have found receptors on the tongue are also excited with the glutamate, these are not specific, ie for activities need to be in contact with nucleotides and with many other amino acids. Our study demonstrates the first receiver in the exclusive language for glutamate, SINC Ana San Gabriel, lead author and scientific Network of Researchers Abroad (REDIEX) from the Institute of Natural Sciences in Ajimoto Kawasaki (Japan).

According to the study, which appeared in the latest issue of American Journal of Clinical Nutrition, glutamate is a nonessential amino acid that is used commercially as the sodium salt of glutamate, monosodium glutamate (MSG) E- 621, because it is stable and easy to dissolve. This glutamate added, just like the 'natural', is sometimes used to reduce the cooking time and preparation of meals and provide more flavor.

The GMS is also used to reduce sodium in foods: the sodium content of common salt is 40%, while of the GMS is 13%. Many fermented foods are rich or mature natural GMS, such as ripe tomatoes (250-300 mg/100g), Parmesan (1600 mg/100g), Roquefort (1600 mg/100g) or gouda (580 mg/100g .) Manchego cheese and cured ham have a similar taste.

100 years ago, Kikunae Ikeda, professor of Imperial University of Tokyo, first described its flavor properties when extracted glutamate from seaweed Laminaria japonica, and called his taste 'umami' (taste delicious). Since then, the GMS is one of the condiments that have been most studied, along with its effects. All international food safety agencies as safe for human consumption.

On the possible toxicity of glutamate is categorical research. "If food security is evaluated with scientific rigor, MSG is completely safe for human consumption. When talking about toxicity and persistent bad publicity about MSG is that results are extrapolated routes of administration and doses that do not correspond with reality. In fact, it is less toxic than salt. "

We are exposed to free glutamate from childhood. The most abundant amino acid breast milk is 0.02% of glutamate, so a 5 kg baby taking 800 ml of milk consumed daily 0.16 g of glutamate. The amount of glutamate consumed by babies who are fed exclusively on breast milk is equivalent to GMS from Korea or Taiwan.

total consumption of glutamate (free and bound to proteins) in the adult diet is about 10 grams day (100-150 mg / kg / day assuming a 70 kg weight ), while consumption of glutamate as a seasoning in the form of GMS varies from 0.4 g in the U.S., 1.5 g in Japan and Korea and 3 g in Taiwan (from 6 to 43 mg / kg / day). MSG intake was estimated in Spain, but it is estimated that in the UK is 0.6 g half and 2 g in a minority of the population (3 times the average).

Tuesday, October 6, 2009

Body Fat Percentage And Muscle Separation

consumers of organic products prevail at the cost of health

chains specializing in organic products barely notice the crisis
Sales of organic products continue to grow even Despite the crisis. In Spain, the two specialty retail chains that currently exist, Ecoveritas (Barcelona) and NaturaSì (Madrid), have a growth forecast for this year around 24% and 13% respectively.

Friday, October 2, 2009

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... The good returns ..?

AmBev Venezuela is betting it all in the last quarter of the Zulia Beer which was finally launched as a permanent product catalog on a green bottle of 300 milliliters, memorial design in which bottled beer was popular in the late fifties.

With the slogan "Everything good turns" it offers consumers the same quality and tradition of always, in a presentation that revives the lithographed at the time, with the shield on the neck and the Eagle's flagship beer.

In April 2008, was introduced to the market a limited edition of Zulia, in a 250ml can. This presentation was well received so the company decided to launch a permanent basis Cerveza Zulia, this represents an internal evolution of the house Brahma, because for years they were engaged in positioning the mother brand.

Zulia is a pilsner beer, with 4.5 degrees of alcohol, whose "Top of Mind" has always been to Venezuela to "the real beer."

The Zulia brewing dates back to 1925 with the founding of the brewery of the same name, with exclusive distribution in the city of Maracaibo. By 1929, Cervecería Zulia Maracaibo merged with United Breweries to form Zulia and Maracaibo, a company which went on production and distribution of beer eagle. This scenario continued until 1945, when he shortened his name to be called again Cervecería Zulia, a company that becomes part of CA National Brewery in 1955. In 1994, Brahma Venezuela Company, known today by its corporate brand AmBev Venezuela, acquired National Brewery and, consequently, the absolute rights Zulia on beer.

The Zulia communication campaign is focused mainly on traditional pieces in outlets such as posters that highlight the phrase "Here is sold Zulia" ceramic tile with the eagle, flags and blotters, promotional materials similar to those used at peak times this drink.

If we noticed that Polar has reacted strongly to counter the onslaught of Zulia, but also note that the bonuses are suspending their customers with exclusivity and a strong reduction in their ads, of course, this is an old strategy of polar "let them run, then cease to be" new " attack with all his expertise, distribution capabilities and creative talent, Ambev knows this, which previously has personally suffered, Regional by his side has been launched to conquer the public young and seems to maintain its marketing plan intact, so we can only sit down with our cold to wait the two best months (October and November) to see the next "war of beers, which, as in the past benefited the consumer must leave.

Thursday, October 1, 2009

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Coca-Cola the world's most valuable brand according to Business Week magazine study


Despite the economic environment, Coca-Cola remains the world's most valuable brand, with a value of 68.734 million dollars (md) according to the list of the 100 best companies in the world, conducted by Business Week and Interbrand brand consultancy.

sits in second position IBM, whose brand value ranges in md 60.211, followed by Microsoft with a value of 56.647 sm.

Within the first ten positions as well as General Electric, Nokia, McDonald 's, Google, Toyota, Intel and Disney.

Highlights the fact that the overall value of 100 marks a decrease of 4.6%, with an estimated difference in $ 55.472.

Wednesday, September 30, 2009

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Casino opens hypermarket aimed at women


distribution, the French group Casino has opened a hypermarket under the Géant Casino taught in the town of Montpellier (France) with a specially designed aimed at meeting the needs of its consumers. With an area of \u200b\u200b12,000 square meters, this new facility, which is the 115 th of the chain, "marks a new stage in the transformation strategy of this format," say company sources gala.

The new store concept emphasis fresh produce from their own brand on the shelves of textile, home and leisure. The store design reflects the emphasis on fresh produce and restaurants in particular, and the shelves of non-food products are organized into 'groups of life. "

Source: Canaldis

www.casino.fr

Wednesday, September 23, 2009

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A New Concept of `establishment 'of Coviran opens in Granada

Coviran The cooperative has opened a new supermarket in the city of Granada. This is a facility of 400 square meters total, 300 of them for the sales floor, where seven employees work.

With the opening of this supermarket, gives the starting signal for the second cycle of the New Concept Coviran. And it is that this year has introduced three stores Coviran pilots with different dimensions to establish a new management model and image, to try to respond to the needs and future challenges of its partners. Covers from the brand and corporate image, design, lay out of the store equipment and commercial and business model, incorporating new technologies and constant innovation.

Santaella The new supermarket has applications of new technologies with electronic tags, Coviran Internet channel, Coviges management software, card payment, price checker, screen multimedia phone recharge service.

Tuesday, September 1, 2009

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The 3R Carrefour Spain: Reuse, recycling and reducing plastic bag consumption

Since yesterday, no customer of the distribution chain Carrefour will receive plastic bags for single use. This decision has made the chain of hypermarkets in the industry's first reusable bags bet that your client gift during the transition period, in order to preserve the environment and take on a new challenge in their sustainable policy. Carrefour is the only network in Spain that commitment to environmentally-friendly, there are eco-consumer market with its store, Alcampo, Eroski BonPreu and also put up the plan to remove the plastic bags.


The initiative, introduced in stages all Carrefour hypermarkets and supermarkets in Spain, aims to promote sustainable reuse of materials so necessary to the continuity the planet. Thus, which aims to promote awareness about their customers Carrefour is based on three axes, the 3R: the reuse, recycling boost and reduce consumption of plastic bags for single use. also finance specific projects of environmental and social action with SEO / Birdlife, Fapas, Global Nature, Caritas Food Bank and Red Cross.

Image: www.carrefour.es


employees within Store-specific courses have been informing customers of this change in shopping habits. With the implementation of this project, the chain anticipates the implementation of the Integrated National Waste Plan.


Spain is the third European country to use plastic bags for single use, each person uses each year an average of 238 of these bags. In contrast, the use of reusable bags, each person can save his life along more than 18,000 non-reusable plastic bags.

http://www.carrefour.es/grupo_carrefour/sala_prensa_09/260609_bolsas.html

Monday, August 31, 2009

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brand presence in the retail industry and

German retailers are refocusing their brands and many are becoming designers creative brand, thus revealing his true self ...

The German retail sector takes time and increasing attention to its strengths. Made primarily focus on brands and brand communication in a particular focus on offering a wide variety and traditional classic values, aware of the origin of the client, their identity and the logical destination of its evolution. It is increasingly common for retailers to partner with management consultants, agencies and specialists in store design to provide guidelines simple and clearly structured their profile (brand), to fix in the minds of consumers and achieve a brighter store design.

development concepts for the store brand in St. Wendel Globus and Edeka Minden are two perfect examples of that evolution. These initiatives create a self-service area of \u200b\u200bapproximately 7800m2 in establishing Globus Freilassing and developed the E-Center Edeka Bernau (near Berlin) we could implement in collaboration with the store EDEKA Minden store. In both projects, which develop in close collaboration with subcontractors, the client had a clear and precise. So when we got to work our work was already in an advanced stage and were able to finish it successfully. So when you show yourself as you are, it is important to know what really haunting ...

This new position also has implications for cooperation between industry and retail. In the future, autonomous solutions for stores whose design has not been adapted to the retailer will be increasingly less successful. In fact, we must adjust the design of fixed displays and presentations of product and brand like the new design concept of the retail brand. Globus and Procter & Gamble have done a superb implementation of the above, having already traveled this evolutionary process. Thanks to the experience of Jos de Vries The Retail Company find it easier to achieve this complex symbiosis that undertakes projects for trade and industry. Ferrero Rocher, the world-famous confectionery manufacturer, is making use of that experience to develop new solutions adapted to the retail exposure.


www.josdevries.eu

Tuesday, August 25, 2009

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Rupert Murdoch to seek enforcement of Internet news media

Rupert Murdoch has announced its intention to charge for access to digital versions of newspapers that are part of News Corporation from 2010 (the Fox television and Sky, the newspaper 'The Wall Street Journal', 'The Times' and 'The Sun'). In fact, the website of the 'Sunday Times' will be the litmus test from September, the month in which you will pay for access.

For analyst and former columnist Alan Mutter, this alliance is the only way to introduce the method of payment in the news' on-line. " "The reality is that unless a large number of media information providers act together to change this situation, every individual attempts fail," he explained.


This attempt to create an internet news channel of payment is continuing other proposals in the field of media. Thus, the web 'online Journalism "took the first step this spring and recently announced that more than 500 newspapers had acceded to his proposal.

The editor of The Wall Street Journal, Robert Thomson, has already shown favorable the collection of internet media news and even attacked the news sites using information from other media. "It These parasites in the bowels of the Internet, "he said.

Thursday, July 30, 2009

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Jos de Vries The Retail Company Launches LinkedIn Group for "Innovative retail concepts" Pilot Shop

Jos de Vries The Retail Company is launching the group "Innovative Retail Concepts" in www.linkedin.com for retail professionals, a place to share knowledge and to follow the latest trends in retail concepts.

We invite you to join the group, to follow the news and to discuss with other professionals in retail.
Regards,

Monday, July 27, 2009

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thinking Albert Heijn

Dutch market leader food distribution, Albert Heijn, has launched a pilot concepts, future stores Albert Heijn. One of these stores is the store of Delft, a historic town in western Netherlands. The shop is located in the center of the city, away from the parking but close to the tourists and students. The shop is type: Shop basket for purchases that are smaller but more frequent.
Most typical of this concept pilot is in focus in the retail green, all products are presented in closed cabinets to save energy costs and thinking about the environment. Not only are the pizzas and other frozen products and chilled, but also soft drinks, vegetables and salads to be found in locked containers.

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green Tengelmann group opens with new concept Klimamarkt the first green supermarket in Germany. Alcampo

The new supermarket concept Klimamarkt Tengelmann Group is a supermarket next generation. It is considered the spearhead for the entire sector with their modern concept that allows a saving of up to 50% energy and reduces both greenhouse emissions. It is the first concept of a green supermarket in Germany.
The supermarket operates recycling their own waste. For example, the heating power from up to 75% of heat lost refrigeration. The remaining 25% is supplied by a geothermal air conditioning system based on a heat pump in winter energy supplies from the basement and in the summer absorbs ambient heat to deposit it in the ground. The rain is collected and reused to supply the supermarket. All glass doors of refrigerators and freezers are closed thereby saving additional energy.

Tuesday, July 21, 2009

Polish Women Have Big Breasts

held the second week of Green Bag

Alcampo hypermarket chain celebrates the second edition of the Green Bag Week to be held in its 50 stores from now until July 26. During these days, the chain will emphasize the need for responsible use of stock, increasing its green bag, made of recycled materials.

Alcampo to contribute with its clients to reduce the environmental impact of plastic bags for single use, which is why this week, deliver a reusable bag made from recycled plastic to customers exceeding 100 € of purchase.

This action is part of the project to reduce plastic bag set in motion the chain in May 2009 and, under the slogan "More products in the bag, fewer bags in the world", aims to raise awareness customers and employees of the need for responsible use of plastic bags and the importance of the correct filling of the same to avoid the generation of harmful waste to the environment.

Alcampo was the first supermarket chain to introduce alternatives to plastic bags in their linear and now has green recycled plastic bags, baskets of raffia and biodegradable bags made from potato starch.

also within its social responsibility policy is firmly committed to the environment. In 2004, he replaced the stock white box, and clear bags, removed a result of titanium white pigment used to dye them. They are also more resistant than titanium and weakens the consistency of plastic and is not in use, it promotes a greater filling and therefore less consumption.

A year later, with the implementation of Green Building in all hypermarkets became the only distribution company in Spain to offer this measure of sustainable procurement, with outlet boxes that do not dispense plastic bags. The client can use their own bags or purchase one of the ecological chain offering.

Alcampo has 50 hypermarkets and 26 gas stations in 14 autonomous communities, all served by a staff of more than 15,500 people.

Monday, July 20, 2009

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story of a neighborhood store (Finland)

about 25 years ago, the store manager (and director of the company) decided it would not support more stores were not profitable and designed the first shopping district with the banner Siwa . Currently, there are 545 stores Siwa across the country. Siwa chain has always been profitable since its inception. Today the brand Siwa is the second food distribution brand better known, opening about 20 new stores each year. We firmly believe that consumers will prefer convenience stores, provided they are kept current (up to date with the business), and can communicate with the client, setting out the reasons why you should choose them.

Large contributions / ideas of this concept, are still valid today: "allow prices are set competitively, be able to function with cost efficiency and ensure that the range of products includes those most marketable and sold fresh and friendly service. " When they began, their biggest problem was to address these objectives globally, a situation that today still remains the same. In business, it is more difficult to achieve simplicity than complexity. Simplicity works. Achieving progress in this direction is to abandon certain actions, and such waiver is hardest.

Today, consumers are affected by larger trends can be observed, for example, lack of time, concern about health, individualism, live without complications, and so on. You have to keep a steady course to develop a concept in the right direction. You have to choose one of the major trends that create and determine what it really means, and then undertake the necessary changes in your circumstances. Not highlight if you try to cover all the different trends. Be part of the intermediate mediocrity against which consultants warn business without being your preferred brand among consumers.

Consumers are both global and local. They are interested in healthy products low in calories, but simultaneously crave pleasure / enjoyment for that calories do not count. They like the ham and the bread of your neighborhood bakery. They are interested in where they come from their perch fillets fresh tuna and relish with delight (like fresh tuna). Carefully read the fat content of yogurt and are fully aware when purchasing manchego cheese fat. The shops are as diverse as consumer and their behavior.

What all this translates to a neighborhood store? In the same basic principle has always been founded on the success of the stores. Know your customers and their needs, sell what you want to buy, so they believe have gained and well do it cost effectively. No consumer has said he does not like shopping in stores. This is the logical choice for consumers, if it meets your needs. With the knowledge we have on consumers and their needs, and information systems and logistics solutions available, we are able to adapt as the entire business and its product range.

Hulle of mediocrity and strive to become different, so you can leave a memory of your brand in the minds of consumers. Questions and simplifies your methods to increase business effectiveness. Do not you notes to all fashion, the others also exist and there is no room for everyone.

This article is part of the book "Let me tell you to store" of Jos de Vries The Retail Company and was written by Seppo Hamalainen, Director Business Locations Lähikauppa, Finland.

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The development of future convenience store open 15 supermarkets Consum

Suomen Lähikauppa has has 3 retail chains: Siwa, Valintatalo and Euromarket. Each has its own character, but all have a common philosophy of proximity. Everyone wants to be near their customers. It is also the translation of the name Lähikauppa shop proximity. Suomen

Lähikauppa (better known under its former name Tradeka) has 760 stores in Finland. Siwa convenience store has 550 stores, 200 and Euromarket Valintatalo the supermarket with a range greater size and has 23 stores in Finland.

Jos de Vries The Retail Company and Lähikauppa already working together for over 8 years in the development of different store concepts, we are now working on the development of the convenience store of the future. The development will be under the flagship retail green, recyclable bags in different formats, the use of LED lighting and re-use of rainwater.

http://www.josdevries.blogspot.com

Thursday, July 16, 2009

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during 2009

Two new centers in Roquetas de Mar and El Vendrell, in addition to the new online store Eco Efficient environmentally friendly

In 2009 the Cooperative Consum has opened 15 stores, of which 12 are equity (Picassent, Xirivella, Hospitalet de L'Infant, Mataró, Valencia, El Ejido, Sils, Bétera, L'Alcudia de Crespins, Vila-real, Roquetas de Mar and El Vendrell) and 3 franchisees (Vinalesa, Segur de Calafell and Almassora). With its expansion, consumption continues betting promote economic development and job creation in areas where it operates, as these openings have generated 250 jobs.

consumption continues to increase its line of Eco-Efficient supermarkets has been running since late 2008. Tomorrow will be incorporated into the network a basic consumption in El Vendrell (Tarragona) and the day after consumption in Roquetas de Mar (Almería). The centers are environmentally friendly through various energy efficiency measures, such as systems that automatically regulate the operation of refrigeration cabinets, fans, furniture and efficient installation of glass doors in the frozen food section, plus the installation of energy efficient lighting.
Efficient Eco supermarkets are part of the Energy Savings Plan, and since its implementation, the Cooperative has reduced electricity consumption by more than 3 million euros. Process automation or off electric facilities, along with the awareness campaign of the rational use of energy by the workers, have allowed a 5% reduction in power consumption so far in 2009. It is expected that this line of Eco-Efficient supermarkets spread throughout the network over the next two years.
For more information:

Monday, July 13, 2009

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Hypermarkets Europe: trends in Europe



Euromarket
Finland
E-Center
Germany

HIT
Germany
Globus
Germany

Ipercoop
Italy
Migros
Swiss

Ramstore
Russia
Globus
Czech Republic

Idea
Slovakia