about 25 years ago, the store manager (and director of the company) decided it would not support more stores were not profitable and designed the first shopping district with the banner Siwa . Currently, there are 545 stores Siwa across the country. Siwa chain has always been profitable since its inception. Today the brand Siwa is the second food distribution brand better known, opening about 20 new stores each year. We firmly believe that consumers will prefer convenience stores, provided they are kept current (up to date with the business), and can communicate with the client, setting out the reasons why you should choose them.
Large contributions / ideas of this concept, are still valid today: "allow prices are set competitively, be able to function with cost efficiency and ensure that the range of products includes those most marketable and sold fresh and friendly service. " When they began, their biggest problem was to address these objectives globally, a situation that today still remains the same. In business, it is more difficult to achieve simplicity than complexity. Simplicity works. Achieving progress in this direction is to abandon certain actions, and such waiver is hardest.
Today, consumers are affected by larger trends can be observed, for example, lack of time, concern about health, individualism, live without complications, and so on. You have to keep a steady course to develop a concept in the right direction. You have to choose one of the major trends that create and determine what it really means, and then undertake the necessary changes in your circumstances. Not highlight if you try to cover all the different trends. Be part of the intermediate mediocrity against which consultants warn business without being your preferred brand among consumers.
Consumers are both global and local. They are interested in healthy products low in calories, but simultaneously crave pleasure / enjoyment for that calories do not count. They like the ham and the bread of your neighborhood bakery. They are interested in where they come from their perch fillets fresh tuna and relish with delight (like fresh tuna). Carefully read the fat content of yogurt and are fully aware when purchasing manchego cheese fat. The shops are as diverse as consumer and their behavior.
What all this translates to a neighborhood store? In the same basic principle has always been founded on the success of the stores. Know your customers and their needs, sell what you want to buy, so they believe have gained and well do it cost effectively. No consumer has said he does not like shopping in stores. This is the logical choice for consumers, if it meets your needs. With the knowledge we have on consumers and their needs, and information systems and logistics solutions available, we are able to adapt as the entire business and its product range.
Hulle of mediocrity and strive to become different, so you can leave a memory of your brand in the minds of consumers. Questions and simplifies your methods to increase business effectiveness. Do not you notes to all fashion, the others also exist and there is no room for everyone.
Large contributions / ideas of this concept, are still valid today: "allow prices are set competitively, be able to function with cost efficiency and ensure that the range of products includes those most marketable and sold fresh and friendly service. " When they began, their biggest problem was to address these objectives globally, a situation that today still remains the same. In business, it is more difficult to achieve simplicity than complexity. Simplicity works. Achieving progress in this direction is to abandon certain actions, and such waiver is hardest.
Today, consumers are affected by larger trends can be observed, for example, lack of time, concern about health, individualism, live without complications, and so on. You have to keep a steady course to develop a concept in the right direction. You have to choose one of the major trends that create and determine what it really means, and then undertake the necessary changes in your circumstances. Not highlight if you try to cover all the different trends. Be part of the intermediate mediocrity against which consultants warn business without being your preferred brand among consumers.
Consumers are both global and local. They are interested in healthy products low in calories, but simultaneously crave pleasure / enjoyment for that calories do not count. They like the ham and the bread of your neighborhood bakery. They are interested in where they come from their perch fillets fresh tuna and relish with delight (like fresh tuna). Carefully read the fat content of yogurt and are fully aware when purchasing manchego cheese fat. The shops are as diverse as consumer and their behavior.
What all this translates to a neighborhood store? In the same basic principle has always been founded on the success of the stores. Know your customers and their needs, sell what you want to buy, so they believe have gained and well do it cost effectively. No consumer has said he does not like shopping in stores. This is the logical choice for consumers, if it meets your needs. With the knowledge we have on consumers and their needs, and information systems and logistics solutions available, we are able to adapt as the entire business and its product range.
Hulle of mediocrity and strive to become different, so you can leave a memory of your brand in the minds of consumers. Questions and simplifies your methods to increase business effectiveness. Do not you notes to all fashion, the others also exist and there is no room for everyone.
This article is part of the book "Let me tell you to store"
of Jos de Vries The Retail Company and was written by Seppo Hamalainen, Director Business Locations Lähikauppa, Finland. 
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