Diego Rivera Agitator Painting Explanation

Coviran New supermarket, supermarket of the future European Supermarkets

Granada The cooperative opened a new facility of 1,000 square meters and major innovations The concept is designed by the Dutch retail consultant Jos de Vries The Retail Company.

Source: www.infocostatropical.com


Plutonic is a pilot project which will test the new concept for deployment later Coviran Partners.

Coviran is willing to invest everything you need to offer all its partners the necessary tools in order to be competitive in an increasingly difficult market and offer customers the best products at value for money. With this objective, Coviran has opened this morning with the mayor of Granada, José Torres Hurtado as the guest of honor, the first fruit of the New Concept store Coviran.

A project that aims to achieve the modernization of the cooperative and make the traditional retail in a much better prepared, able to compete one on one with the supermarkets. Achieving the evolution of traditional business to new business concept in modern integrated Coviran, based on service and proximity. "We increasingly oriented to final customers," said the Director General, Luis Osuna.El New Concept Coviran is a set of actions aimed at establishing a new management model and image of the establishments, which answers to the needs and future challenges.

encompasses from the brand and corporate image, design, lay out the store, equipment and business model, business management tools and business, the continuing entry of new technologies and innovation constante.El plan is underway and Plutonic is the first step of Coviran the future. A pilot project will ensure the success of the model.

A 'laboratory' which will test the new concept to implement it then gradually Partners in their establishments. "But not alone. During the next four years will create more than 60 pilots in the areas of our 21 platforms and in different formats 400 and 150 square meters, "said Osuna.

Plutonic

The supermarket is a store Chana own the cooperative, the result of a thorough study aimed at improving the profitability of. A model that is not fixed and that claims to be a suit that will suit the characteristics of each supermarket.

The store has 1,000 square feet, five collection boxes, bakers, greengrocers, butchers, flowers, meats and fish, fifteen employees and open continuously from 8 to 20.30 horas.Además, has made a strong Coviran stake in the New Concept of technology as a way of adapting to new times, improve customer service and facilitate the work of the Partners. Thus, plasma screens have been installed for advertising, smart tag in the perfumery and drugstore, mobile phone, data capture gun, connected scales, ADSL or safety bars that plutonic make an example of how to maximize every square foot of property.

Crisis Response

In times of difficulty, the studies claim that the consumer is closer to the local shops than supermarkets, There is a detour to products brand and reduced average cost of purchase, that is, more people go to supermarkets but spends menos.Con this view, proximity to trade it has a competitive advantage that it never had before: the arrival of new customers used to go to large supermarkets and now opt for the super is in your barrio.Por Therefore, customers at the present time are best administered in supermarkets Coviran. Hence the challenge is to turn the crisis into an opportunity to give customers what they demand final.
For more information about the project or other projects Coviran: http://www.josdevries.eu/engels/01_d_info/html/index_info.html