The growth of the Jumbo supermarket chain seems to be endless. This family business is closing the year with a turnover of 1,500 million euros, thus tripling the figure of 400 million euros for to 2002.
In the same period the number of establishments has seen a steady increase. Of the 36 branches that the company was passed in 2002 to 121 in late 2008. The secret of Jumbo, according to its CEO, Mr. Frits van Eerden, is the proximity to the customer. Our formula revolves around the client is not a strategy designed in advance with the hope that the client feels comfortable with it. Jumbo's current formula, established in 1921 as a wholesaler of grocery products, was introduced in 1996 and according to the company equivalent to better serve a wider range x + lower prices.
Jumbo is still strong growth ambitions. In 2008 the supermarket chain opened 3 new stores and for 2009 is planned to open ten more. Van Eerden expected to eventually be twenty.
The company currently has a market share of around 5 percent, he wants to increase to 6 or 7 percent. "It's not that growth is a goal in itself, but if we open each year at least ten new stores, I feel satisfied," says Van Eerden. "At the end of Queen are a hundred new stores in ten years. "
" Jumbo's ambition to become the market leader in the places of location is not yet a reality everywhere, "says Van Eerden." But we will continue insisting to do it. " The company, based in the Dutch province of North Brabant has always enjoyed a strong position in the southern Netherlands, where it has spread around the country." We are not afraid to usher in a new region, Jumbo formula can succeed anywhere, "says Van Eerden. A condition is that The location has ample parking areas. Why the company still keeps the city of Amsterdam.
is unlikely to have a formula adapted to the situation of the country's capital or to change the organizational model of the family business. "We want to be a flat organization, which all serve the same interests, the customer and Jumbo."
The independence property of the family business is the main razzón that the supermarket chain does not want to go public. "This is not at all with our business formula. We are a company that wants to continue to undertake as we have always done. We want to build good stores and have satisfied customers. Our company not only about making money."
A report has revealed that of all Dutch supermarkets Jumbo supermarket chain is the most popular among customers. It is the tenth time that the company based in the Dutch province of North Brabant to obtain the best token of appreciation. Jumbo
has obtained a good mark with 7.6 points, as the supermarket group competes both in the field of operation and in the price.
many years Jos de Vries The Retail Company is a well known organization in the retail business. We specialize in analyzing, designing and implementing concepts of stores throughout Europe. One of the biggest clients is the Jumbo chain. To request more information from Jumbo or Jos de Vries The Retail Company can contact m.vanderkooij @ josdevries.eu
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