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Bimbo Group reaffirms its commitment to the environment. Kraft

Executives Hino and Grupo Bimbo, signed a cooperation agreement between Grupo Bimbo and Hino Motors Sales Mexico, to promote the use of hybrid engine technology for the 300 series.

This seeks to promote the use of hybrid vehicles engaged in commercial trucking technologies that help the care and preservation of the environment. This event will present the results of the pilot developed during a year with two hybrid drives.

Hino Hybrid trucks operate with an electric motor and diesel fuel that enables a saving in fuel consumption of 25% and therefore reduce emissions by 50%, higher than what established by regulation in force in Mexico.

commercial vehicles and trucks Hino offers Grupo Bimbo will be approved and certified by the existing rules of Protection Agency (EPA for its acronym in English) that apply in the Free Trade Agreement of America North.

The event was attended by directors of both companies, as well as representatives of the government of Mexico State and Federal District, achieving this together key players in creating policies to encourage the use of clean technologies.

For his part, Mr. Yoshio Shirai, President, Board Member and Executive Director of Hino Motors, said Mexico through Grupo Bimbo, is the first country in North, Central and South America to test the technologies of our trucks. Similarly, talked about Technology emphasizing these trucks Hino truck hybrid that is known not only for its efficiency in fuel economy, but also for their extraordinary clean emissions system.

graced the Japanese Ambassador to Mexico, HE Mr. Masaaki Ono, where he served as witness of honor with the President and Director General of Mexico Sales Hino, Hiroshi Hara, this agreement brings to the Mexican bakery company with the Japanese automaker, in a strategic alliance that will reduce harmful emissions the environment.

Eng Leonel Carrasco, Director of Grupo Bimbo vehicles, noted that priority for the Group is the enormous responsibility for the care and preservation of the environment. and Grupo Bimbo is still adding stock to its Program Committed to the Environment, which contains five lines of action on energy saving, emission reduction, water conservation, integrated waste management and corporate social responsibility .

Through implementing the use of new technologies that contribute to energy savings and reduction of pollutant emissions,