scientific experts Coca-Cola are working on developments ranging from plastics of plant origin with new drinks textures, because the world's largest maker of soft drinks aims to stay ahead of consumer tastes.
Coca-Cola executives described how they are trying to identify their next mark, trying new beverage formulations which can take the company beyond the liquid.
La industria de bebidas de Estados Unidos ha visto una explosión de variedades de bebidas en la última generación. Aguas embotelladas, bebidas energéticas y bebidas deportivas son ahora comunes, con nuevas variedades que surgen y que aseguran que relajan, mejoran la salud, la belleza, retardan el envejecimiento, ayudan a la reparación muscular, a levantar el ánimo y la inmunidad.
Esta proliferación es una razón importante por la que Coca Cola, el líder del mercado, y su competidor PepsiCo accedieron a comprar sus embotelladoras de Norteamérica, with what they are looking to cut costs and regain U.S. market has been weak.
Thirteen brands including Coca-Cola, Fanta, Sprite, vitaminwater, Powerade, Minute Maid and Georgia Coffee-generated each more than 1,000 million dollars in annual sales.
be to identify new brands CocaCola think VEB, Venturing and Emerging Brands (for its acronym in English) about three and a half years, is an operating unit of Coca-Cola North America is charged with identifying potential brand growth High-level beverage in North America to be considered as investments or as future ownership of the Company and exploration of possible synergies with these mark by ensuring direct access to global resources and experience that Coke has sector, VEB has a unique position to develop new beverage brands to The Coca-Cola Company
VEB has identified six new areas where you think you can give impetus to future value brands billions of dollars but Coca-Cola keeps the secret of the categories of future growth as jealously as the recipe for the drink that bears his name, has only gotten to know so far the relationship with Honest Tea and that only because the beverage company announced dirct he had reached an agreement to acquire 40% of U.S. company Honest Tea organic Debebe, but none of the two firms stated the terms of the agreement.
Both companies said that Coca-Cola in the future may decide whether to acquire the rest of Honest Tea and its shareholders may determine, in turn, if they sell their participation the multinational soft drink.
"We started Honest Tea ten years ago with modest resources but with the ambitious vision of offering a new type of drink: a delicious and healthy conscious of the way we grow ingredients (which we use for development), "said one of the founders of the organic tea company, Seth Goldman.
Goldman said he was "delighted" to receive this investment from Coca-Cola, which will allow your brand to more customers.
For its part, the head of emerging brands at Coca-Cola, Deryck van Rensburg, said the company was acquired in part "is at the forefront in the organic beverage business, that is trending rapid growth, has been known as "anticipate and successfully respond to the needs of consumers."
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