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period 2010-2011 McDonald's threat to sue store Sardinia by the use of the prefix "Mc" Intel

multinational fast food McDonald's has threatened to sue the owners of two small shops selling typical products from the island of Sardinia by the use of the prefix "Mc", which has caused mobilization of public opinion in Italy and Sardinia region.

The Italian media today collected the support of the Italians and the region of Sardinia, Sardinian Ivan Puddu small business to keep the name of its typical products shops "McPuddus" and "McFruttus" which opened in 2008 in the town of Santa Maria Navarrese.

Sardinian businessman explains that one and a half ago he received a legal warning by U.S. network to cease to use the prefix "Mc" in a store and a week ago came another requirement for second .

In both the motivation was that the "Mc" could lead to confusion.

For now, Puddu has chosen to cover the prefix with the word "censored" (censored, in English)

"I have the economic means to face court a multinational, "said Puddu.

Sardinian Although the employer argued that it was impossible that you experience any confusion since the McPuddus is sold exclusively in the Sardinian region as well as the "culurgiones, typical pasta stuffed with cheese that can be consumed at the time cardboard containers or take home.

While the "McFruttus", which bears the name of the mother's employer, sold sorbets, smoothies and ice cream made with milk and fruit in the area.

Faced with this "injustice", the region of Sardinia said Thursday they will Puddu all assistance in a possible legal battle against the American colossus.

"Italy each year suffer damage from a value of 70,000 million euros due to forgery and counterfeiting of food, so threatening a typical Sardinian businessman seems like a joke," said the councilman for agriculture, Andrea Prato.

Prato added that "'culurgiones' have been around for much longer than hamburgers and have been for decades a healthy fast food and consistent with the Mediterranean diet, considered World Heritage by UNESCO."

Ivan and his partner Martina Puddu Loi, who have received hundreds of messages of solidarity in their social network site Facebook, appreciated the outpouring of support and said "no surrender."

In the past, McDonald's sued the small Malaysian restaurant McCurry for using his famous code of Irish origin, but in 2009 the restoration giant lost the case after eight years of court battle.

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The U.S. chipmaker Intel Corp announced it would buy antivirus software firm McAfee in an agreement valued at 7,680 million dollars.

McAfee will become a wholly owned subsidiary accruing to the software and services unit of Intel .

Upon announcement of Intel shares plummeted while McAfee Subian rapidly, in what is considered a normal result after these ads.

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Looking for new textures, Beverage and Packaging

scientific experts Coca-Cola are working on developments ranging from plastics of plant origin with new drinks textures, because the world's largest maker of soft drinks aims to stay ahead of consumer tastes.

Coca-Cola executives described how they are trying to identify their next mark, trying new beverage formulations which can take the company beyond the liquid.

La industria de bebidas de Estados Unidos ha visto una explosión de variedades de bebidas en la última generación. Aguas embotelladas, bebidas energéticas y bebidas deportivas son ahora comunes, con nuevas variedades que surgen y que aseguran que relajan, mejoran la salud, la belleza, retardan el envejecimiento, ayudan a la reparación muscular, a levantar el ánimo y la inmunidad.

Esta proliferación es una razón importante por la que Coca Cola, el líder del mercado, y su competidor PepsiCo accedieron a comprar sus embotelladoras de Norteamérica, with what they are looking to cut costs and regain U.S. market has been weak.

Thirteen brands including Coca-Cola, Fanta, Sprite, vitaminwater, Powerade, Minute Maid and Georgia Coffee-generated each more than 1,000 million dollars in annual sales.

be to identify new brands CocaCola think VEB, Venturing and Emerging Brands (for its acronym in English) about three and a half years, is an operating unit of Coca-Cola North America is charged with identifying potential brand growth High-level beverage in North America to be considered as investments or as future ownership of the Company and exploration of possible synergies with these mark by ensuring direct access to global resources and experience that Coke has sector, VEB has a unique position to develop new beverage brands to The Coca-Cola Company

VEB has identified six new areas where you think you can give impetus to future value brands billions of dollars but Coca-Cola keeps the secret of the categories of future growth as jealously as the recipe for the drink that bears his name, has only gotten to know so far the relationship with Honest Tea and that only because the beverage company announced dirct he had reached an agreement to acquire 40% of U.S. company Honest Tea organic Debebe, but none of the two firms stated the terms of the agreement.

Both companies said that Coca-Cola in the future may decide whether to acquire the rest of Honest Tea and its shareholders may determine, in turn, if they sell their participation the multinational soft drink.

"We started Honest Tea ten years ago with modest resources but with the ambitious vision of offering a new type of drink: a delicious and healthy conscious of the way we grow ingredients (which we use for development), "said one of the founders of the organic tea company, Seth Goldman.

Goldman said he was "delighted" to receive this investment from Coca-Cola, which will allow your brand to more customers.

For its part, the head of emerging brands at Coca-Cola, Deryck van Rensburg, said the company was acquired in part "is at the forefront in the organic beverage business, that is trending rapid growth, has been known as "anticipate and successfully respond to the needs of consumers."

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When state and private enterprise together towards a celebration ...

Coca Cola Femsa launches a collection 32-bottle designs "contour" for each entity in Mexico. This, in order to honor the Bicentennial of Independence and the centenary of the Mexican Revolution.

The bottle design for the state of Chiapas is inspired in Palenque, the symbol of Maya culture as well as the jaguar, as ambassador emblematic of the Lacandon jungle.

also Coca Cola Femsa says that this collection will be available from January to September 2010, adding between 2 and 4 designs every month.

KOF is the bottler of Coca-Cola's largest in Mexico and Latin America, and the second largest in the world in terms of sales volume, accounting for 10% of total global volume of the Coca Cola.

collectibles bottles, each inspired by elements of culture, tradition, history and environment characteristic of each of the states of Mexico and the Federal District, which may be purchased at convenience stores and chains to Automercado same cost as the bottles without image.

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New Technology for Shell Eggs Pasteurized Uncooked Interior

Pasteurisiersystem Lodewijckx The Swiss company uses a novel technique of pasteurization of shell the steam egg keeping the interior cool, uncooked. Pasteurized eggs are sold under Cocovite name.

Pasteurization dramatically reduces the risk of infection with Salmonella enenteritis (principal diseases transmitted by eggs) and also prevents any bacterial infection in skin.

Although eggs have several defense mechanisms, as are the cuticle, the shell or membrane of the same, it becomes essential to use methods of handling and processing within the industry to minimize pollution of the shell for any pathogen. This new procedure can offer the consumer a product with more security.