multinational fast food McDonald's has threatened to sue the owners of two small shops selling typical products from the island of Sardinia by the use of the prefix "Mc", which has caused mobilization of public opinion in Italy and Sardinia region. The Italian media today collected the support of the Italians and the region of Sardinia, Sardinian Ivan Puddu small business to keep the name of its typical products shops "McPuddus" and "McFruttus" which opened in 2008 in the town of Santa Maria Navarrese.
Sardinian businessman explains that one and a half ago he received a legal warning by U.S. network to cease to use the prefix "Mc" in a store and a week ago came another requirement for second .
In both the motivation was that the "Mc" could lead to confusion.
For now, Puddu has chosen to cover the prefix with the word "censored" (censored, in English)
"I have the economic means to face court a multinational, "said Puddu.
Sardinian Although the employer argued that it was impossible that you experience any confusion since the McPuddus is sold exclusively in the Sardinian region as well as the "culurgiones, typical pasta stuffed with cheese that can be consumed at the time cardboard containers or take home.
While the "McFruttus", which bears the name of the mother's employer, sold sorbets, smoothies and ice cream made with milk and fruit in the area.
Faced with this "injustice", the region of Sardinia said Thursday they will Puddu all assistance in a possible legal battle against the American colossus.
"Italy each year suffer damage from a value of 70,000 million euros due to forgery and counterfeiting of food, so threatening a typical Sardinian businessman seems like a joke," said the councilman for agriculture, Andrea Prato.
Prato added that "'culurgiones' have been around for much longer than hamburgers and have been for decades a healthy fast food and consistent with the Mediterranean diet, considered World Heritage by UNESCO."
Ivan and his partner Martina Puddu Loi, who have received hundreds of messages of solidarity in their social network site Facebook, appreciated the outpouring of support and said "no surrender."
In the past, McDonald's sued the small Malaysian restaurant McCurry for using his famous code of Irish origin, but in 2009 the restoration giant lost the case after eight years of court battle.
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