GM will be renamed GM Daewoo from Korea tomorrow, Tuesday, and will no longer sell cars under the brand veteran to move to take the Chevy in South Korea, as in the rest of the world.
The president of GM Korea, Mike Arcamone, said the change is driven by its strategy of "global company"
The South Korean subsidiary of the leading U.S. motor company has begun marketing in South Korea three vehicles under the Chevrolet brand : Orlando, the Aveo and the Camaro sports history.
The company plans to submit to the South Korean market five new models under the Chevrolet and accompany the release with a major campaign to avoid confusion among Korean consumers for the name change. GM
Korea wants to increase its market share of 9.5 percent over 2010, despite the number of cars South Korea is clearly dominated by Hyundai and its Kia subsidiary, which monopolize 80 percent of sales.
agency reported Yonhap.
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