Dutch multinational has indicated that between July and September recorded increases in volumes in all markets where it is present, though, acknowledged that sales have been negatively affected by deflation and the decline of consumption, which has compensated by different promotional activities, especially in the U.S..
Wednesday, October 21, 2009
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Dutch multinational has indicated that between July and September recorded increases in volumes in all markets where it is present, though, acknowledged that sales have been negatively affected by deflation and the decline of consumption, which has compensated by different promotional activities, especially in the U.S..
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Executives Hino and Grupo Bimbo, signed a cooperation agreement between Grupo Bimbo and Hino Motors Sales Mexico, to promote the use of hybrid engine technology for the 300 series.
This seeks to promote the use of hybrid vehicles engaged in commercial trucking technologies that help the care and preservation of the environment. This event will present the results of the pilot developed during a year with two hybrid drives.
Hino Hybrid trucks operate with an electric motor and diesel fuel that enables a saving in fuel consumption of 25% and therefore reduce emissions by 50%, higher than what established by regulation in force in Mexico.
commercial vehicles and trucks Hino offers Grupo Bimbo will be approved and certified by the existing rules of
The event was attended by directors of both companies, as well as representatives of the government of Mexico State and Federal District, achieving this together key players in creating policies to encourage the use of clean technologies.
For his part, Mr. Yoshio Shirai, President, Board Member and Executive Director of Hino Motors, said Mexico through Grupo Bimbo, is the first country in North, Central and South America to test the technologies of our trucks. Similarly, talked about Technology emphasizing these trucks Hino truck hybrid that is known not only for its efficiency in fuel economy, but also for their extraordinary clean emissions system.
graced the Japanese Ambassador to Mexico, HE Mr. Masaaki Ono, where he served as witness of honor with the President and Director General of Mexico Sales Hino, Hiroshi Hara, this agreement brings to the Mexican bakery company with the Japanese automaker, in a strategic alliance that will reduce harmful emissions the environment.
Eng Leonel Carrasco, Director of Grupo Bimbo vehicles, noted that priority for the Group is the enormous responsibility for the care and preservation of the environment. and Grupo Bimbo is still adding stock to its Program Committed to the Environment, which contains five lines of action on energy saving, emission reduction, water conservation, integrated waste management and corporate social responsibility .
Through implementing the use of new technologies that contribute to energy savings and reduction of pollutant emissions,
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Argentina subsidiary of U.S. food maker Kraft said the "intransigence" of workers who are in conflict since last July has "impeded progress" in resolving of the dispute.
In a paid advertisement published by local press, the company said it is demonstrating "their commitment to dialogue and flexibility" to resolve the conflict and said it will continue to perform all its activities "total respect" the laws of Argentina.
workers the company announced Saturday a new plan to fight for next week considering that they are 'locked' the negotiations.
The new action plan includes cuts in the road along the ground that the company is on the outskirts of Buenos Aires and demonstrations to the Plaza de Mayo, the Ministry of Labor and the courts.
While workers of the plant that the firm has in the locality of Pacheco reported having been denied entry since the dismissal of nearly two months ago about 160 employees, Kraft said otherwise and urged them to return to their duties.
workers this week rejected a proposal for Kraft to reinstate 20 employees who were dismissed, an initiative that adds to other the company made a week ago and which he pledged to reinstate the dismissed 30 others.
Kraft personnel was supported by Hugo Moyano, leader of the General Labour Confederation (CGT), the country's largest labor union, which pledged to implement "litigation" and to contact the U.S. Embassy together to help solve the dispute.
Conflict in Argentina's Kraft Foods, which employs about 2,700 workers, began last July due to higher wage claims and hygiene measures for pandemic influenza A.
Pacheco plant was occupied by the workers in mid-August, when the firm laid off 160 employees, 86 of which demand their reinstatement.
After a violent eviction in a few days ago, the factory resumed activity last week amid many protests and blockades in the Pan American highway near the plant, and on the streets of Buenos Aires.
Following the riots, the company suspended 36 other workers.
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Italian coffee brand Illy has partnered with Coca-Cola to create a line of beverage, to enjoy the coffee: Illy Issimo call.
Coffee: black, character and actual body, chilled with the Italian coffee experience.
Cappuccino: intense uplifting aromas of illy espresso, blended with milk and exotic flavors of dark velvety cocoa.
Latte Macchiato: energizing, good coffee Illy espresso that provides a fresh experience, nice spiral, with milky notes.
Issimo is an extraordinary Illy 100% Arabica coffee blend
illycaffe SpA controls ten companies in the world dedicated to the distribution in international markets.
illycaffe The group markets a unique blend for Horeca (hotels, restaurants, bars), for consumption at home and office. To this day sold in 140 countries, 5 continents and drink in over 50 thousand locations. In 2006, overseas sales exceeded 54% of the total.
Today, more than a year that Coca-Cola and the Italian illycaffe create ILKO Coffee International, will ship in gourmet shops and cafes in Guadalajara and Monterrey in Mexico, and then go progressively expand in the rest of country.
Illy Issimo enter into that market, which is valued worldwide at 17.000 million dollars (md), with three presentations: Caffè, Cappuccino and Latte Macchiato, which are already in the U.S., Japan and Austria.
The multinational said that their interest is that this segment is one of the fastest growing in the world, with an annual average of 10.1% as coffee consumption represents 10.4% of the market soft drinks.
While the Mexican market also has great potential as more people seek to consume coffee away from home, so much so that in the last three years this category has grown steadily at double digit rates.
According to company information Nestlé, Mexico is the world leader in instant coffee consumption, and consumed about 12 billion cups, ahead of countries like Japan, Russia, Great Britain France and the Philippines.
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100 years ago discovered the properties Kikunae Ikeda flavors of glutamate, a nonessential amino acid traditionally used to improve the taste of many fermented foods or mature, such as tomatoes or cheese. New research now shows that there is a receiver in the language that is activated only by glutamate.
"While others have found receptors on the tongue are also excited with the glutamate, these are not specific, ie for activities need to be in contact with nucleotides and with many other amino acids. Our study demonstrates the first receiver in the exclusive language for glutamate, SINC Ana San Gabriel, lead author and scientific
According to the study, which appeared in the latest issue of American Journal of Clinical Nutrition, glutamate is a nonessential amino acid that is used commercially as the sodium salt of glutamate, monosodium glutamate (MSG) E- 621, because it is stable and easy to dissolve. This glutamate added, just like the 'natural', is sometimes used to reduce the cooking time and preparation of meals and provide more flavor.
The GMS is also used to reduce sodium in foods: the sodium content of common salt is 40%, while of the GMS is 13%. Many fermented foods are rich or mature natural GMS, such as ripe tomatoes (250-300 mg/100g), Parmesan (1600 mg/100g), Roquefort (1600 mg/100g) or gouda (580 mg/100g .) Manchego cheese and cured ham have a similar taste.
100 years ago, Kikunae Ikeda, professor of
On the possible toxicity of glutamate is categorical research. "If food security is evaluated with scientific rigor, MSG is completely safe for human consumption. When talking about toxicity and persistent bad publicity about MSG is that results are extrapolated routes of administration and doses that do not correspond with reality. In fact, it is less toxic than salt. "
We are exposed to free glutamate from childhood. The most abundant amino acid breast milk is 0.02% of glutamate, so a 5 kg baby
total consumption of glutamate (free and bound to proteins) in the adult diet is about 10 grams
Tuesday, October 6, 2009
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Friday, October 2, 2009
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AmBev Venezuela is betting it all in the last quarter of the Zulia Beer which was finally launched as a permanent product catalog on a green bottle of 300 milliliters, memorial design in which bottled beer was popular in the late fifties.
With the slogan "Everything good turns" it offers consumers the same quality and tradition of always, in a presentation that revives the lithographed at the time, with the shield on the neck and the Eagle's flagship beer.
In April 2008, was introduced to the market a limited edition of Zulia, in a 250ml can. This presentation was well received so the company decided to launch a permanent basis Cerveza Zulia, this represents an internal evolution of the house Brahma, because for years they were engaged in positioning the mother brand.
Zulia is a pilsner beer, with 4.5 degrees of alcohol, whose "Top of Mind" has always been to Venezuela to "the real beer."
The Zulia brewing dates back to 1925 with the founding of the brewery of the same name, with exclusive distribution in the city of Maracaibo. By 1929, Cervecería Zulia Maracaibo merged with United Breweries to form Zulia and Maracaibo, a company which went on production and distribution of beer eagle. This scenario continued until 1945, when he shortened his name to be called again Cervecería Zulia, a company that becomes part of CA National Brewery in 1955. In 1994, Brahma Venezuela Company, known today by its corporate brand AmBev Venezuela, acquired National Brewery and, consequently, the absolute rights Zulia on beer.
The Zulia communication campaign is focused mainly on traditional pieces in outlets such as posters that highlight the phrase "Here is sold Zulia" ceramic tile with the eagle, flags and blotters, promotional materials similar to those used at peak times this drink.
If we noticed that Polar has reacted strongly to counter the onslaught of Zulia, but also note that the bonuses are suspending their customers with exclusivity and a strong reduction in their ads, of course, this is an old strategy of polar "let them run, then cease to be" new " attack with all his expertise, distribution capabilities and creative talent, Ambev knows this, which previously has personally suffered, Regional by his side has been launched to conquer the public young and seems to maintain its marketing plan intact, so we can only sit down with our cold to wait the two best months (October and November) to see the next "war of beers, which, as in the past benefited the consumer must leave.
Thursday, October 1, 2009
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Despite the economic environment, Coca-Cola remains the world's most valuable brand, with a value of 68.734 million dollars (md) according to the list of the 100 best companies in the world, conducted by Business Week and Interbrand brand consultancy.
sits in second position IBM, whose brand value ranges in md 60.211, followed by Microsoft with a value of 56.647 sm.
Within the first ten positions as well as General Electric, Nokia, McDonald 's, Google, Toyota, Intel and Disney.
Highlights the fact that the overall value of 100 marks a decrease of 4.6%, with an estimated difference in $ 55.472.