Here's a typical problem of promotional materials, "printing error", this is usually the answer given by those conducting the impression, but this is just an excuse for what is usually an oversight.
Every time there is a part, we review in detail, without weakness and without assuming that, this error should have passed through the hands of the designer, client, agency, printer, and certainly in the cromalin are the signatures of the client, designer and manager area, we may sound silly but errors like this in advertising, are paid from the trust, in this environment, trust is more important than talent ...
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